ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html><head><title>Branding Business Tips - How to start a business. How to succeed in business</title> <meta http-equiv="Content-Language" content="en-us"> <meta http-equiv="Content-Type" content="text/html; charset=unicode"> <meta content="How to succeed in business with a plan and a prayer." name=description> <meta content="start a business, how to start a business, how to run a business, how to do succeed in business" name=keywords> <meta content="How to start a business and succeed with a plan and a prayer." name=description> <meta content="how to start a business, start a business, how to run a business, how to do business accounting, how to get sales. how to sell, how to win in business" name=keywords> <meta content="MSHTML 6.00.6000.17080" name="GENERATOR"> </head> <body bgcolor="#6d0000" leftmargin="0" topmargin="0" marginheight="0" marginwidth="0"> <div align="center"> <h1 style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><font style="FONT-SIZE: 1pt" color=#6d0000>Branding Entrepreneurs, Branding Business</font></h1> <p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><font style="FONT-SIZE: 1pt" color=#6d0000>Branding Entrepreneurs save the world. Branding Businesses should succeed. </font></p> <h2 style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><font style="FONT-SIZE: 1pt" color=#6d0000>Business tips</font></h2> <p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px"><font style="FONT-SIZE: 1pt" color=#6d0000>Branding business tips to save your business and create jobs and opportunities. </font></p> <table id="Table_01" cellspacing="0" cellpadding="0" width="776" border="0"> <tbody> <tr> <td colspan="6" background="images/m1.gif"><img title="Start a Business" height="81" alt="Branding business tips" src="images/index-1aar_01.gif" width=775></td> <td><img title="Start a Business" height="81" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="6" background="images/m1.gif"><map name="FPMap1"> <area shape="RECT" coords="402, 13, 501, 45" href="http://blog.brandhomework.com"> <area shape="RECT" coords="316, 12, 378, 44" href="faq.html"> <area shape="RECT" coords="230, 15, 300, 48" href="index.html"> <area shape="RECT" coords="633, 7, 761, 26" href="entrepreneur_test.htm"> <area shape="RECT" coords="636, 24, 729, 47" href="register.html"></map><img title="Start a Business" height=52 alt="Branding business tips" src="images/index-1aar_02.gif" width=775 useMap=#FPMap1 border=0></td> <td><img title="Start a Business" height="52" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="6" background="images/m1.gif""><img title="Start a Business" height="179" alt="Branding business tips" src="images/index-1aarS2_03.gif" width=775></td> <td><img title="Start a Business" height="179" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="6" background="images/m1.gif"><img title="Start a Business" height="1" alt="Branding business tips" src="images/index-1aar_04.gif" width=775></td> <td><img title="Start a Business" height="1" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="6" background="images/m1.gif"><map name="FPMap0"> <area shape="RECT" coords="54, 11, 136, 32" href="resources.html"> <area shape="RECT" coords="181, 5, 340, 34" href="branding.html"> <area shape="RECT" coords="358, 6, 480, 34" href="business_plan.html"> <area shape="RECT" coords="510, 5, 644, 37" href="businesstips.html"></map><img title="Start a Business" height="38" alt="Branding business tips" src="images/index-1aar_05.gif" width=775 useMap=#FPMap0 border=0></td> <td><img title="Start a Business" height="38" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="5" bgcolor="#B4AC82"><img title="Start a Business" height="1" alt="Branding business tips" src="images/index-1aar_06.gif" width=727></td> <td rowspan="2"><img title="Start a Business" height="13" alt="Branding business tips" src="images/index-1aar_07.gif" width=48></td> <td><img title="Start a Business" height="1" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td background="images/index-1aar_08.gif" colspan="2" rowspan="3">&nbsp;</td> <td colspan="3" background="images/barfilla2.jpg"><img title="Start a Business" height="12" alt="Branding business tips" src="images/index-1aar_09.gif" width=679></td> <td><img title="Start a Business" height="12" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td colspan="2" bgcolor="#F5EFD7"><img title="Start a Business" height="6" alt="Branding business tips" src="images/index-1aar_10.gif" width=678></td> <td background="images/index-1aar_11.gif" colspan="2" rowspan="3">&nbsp;</td> <td><img title="Start a Business" height="6" alt="Branding business tips" src="images/spacer.gif" width=1></td></tr> <tr> <td valign="top" background="images/index-1aar_12.gif" colspan="2"><font face=Tahoma> <h1 align="left" style="margin-top: 0; margin-bottom: 0"> &nbsp;The Brand Test: </font> </b></span><span class="t11_b"> <font color="#C0C0C0">&nbsp;</font><font size="2"> <script type="text/javascript"> /*********************************************** * Email Validation script- © Dynamic Drive (www.dynamicdrive.com) * This notice must stay intact for legal use. * Visit http://www.dynamicdrive.com/ for full source code ***********************************************/ var emailfilter=/^\w+[\+\.\w-]*@([\w-]+\.)*\w+[\w-]*\.([a-z]{2,4}|\d+)$/i function checkmail(e){ var returnval=emailfilter.test(e.value) if (returnval==false){ alert("Please enter a valid email address.") e.select() } return returnval } </script> <FORM METHOD="POST" ACTION="brand.php"> <form> <div align="left"> <p style="margin-top: 0; margin-bottom: 0">Choose the answer which best describes each statement.</p> <p style="margin-top: 0; margin-bottom: 0">&nbsp;</p> <p style="margin-top: 0; margin-bottom: 0"><b> Select one of the following which best describes what your business:</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="type" style="font-family: Verdana"> <option value="1">Offering a Service</option> <option value="2">Retail</option> <option value="3">Invention</option> <option value="4">Deals with Food</option> <option value="5">Selling</option> <option value="6">Consulting</option> <option value="7">Better Way to Do Something</option> <option value="8">High Tech</option> <option value="9">Author</option> <option value="10">New Product</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b> If you close your eyes and say your company name:________ happens.</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="passion" style="font-family: Verdana"> <option value="1">Nothing, I have no business name</option> <option value="2">I think of my logo</option> <option value="3">The name evokes an emotion</option> <option value="4">I think of profits</option> <option value="5">I see something special, that I created</option> <option value="6">I see my business making sales</option> <option value="7">I hear the compliments from others on the name</option> <option value="8">I don't like the name</option> <option value="9">I see the opposite of what I want</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b>Do you like the name of your business and logo?</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="business" style="font-family: Verdana"> <option value="1">I have no name or logo yet</option> <option value="2">I have a name only</option> <option value="3">The name and logo are selected</option> <option value="4">I have a name but I hate my logo</option> <option value="5">I have a name but I don't need a logo</option> <option value="6">I love my name but want a better logo</option> <option value="7">I love both</option> <option value="8">Don't need a formal name - I'm a service.</option> <option value="9">I get compliments on my name and logo</option> <option value="10">Once I explain the logo or name, people like it</option> <option value="11">I need a better name or logo </option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b>Do you have a vision for your business??</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="money" style="font-family: Verdana"> <option value="1">Have not really thought about it</option> <option value="2">I don't need one</option> <option value="3">I don't know what the vision should be</option> <option value="4">I have just developed a vision</option> <option value="5">I have a great vision for my business that I have posted</option> <option value="6">My employees can recite my vision</option> </option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b>Can your customers describe your business in one sentence??</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="qualification" style="font-family: Verdana"> <option value="1">No, they can't</option> <option value="2">They descibe it in generic terms: we sell coffee</option> <option value="3">They describe it wrong: We give away Wifi but we actually sell coffee</option> <option value="4">They describe it with passion: We sell great coffee and warm service.</option> <option value="5">They describe it badly: We sell cold coffee and bad service</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b>Can your employees describe your business in one sentence??</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="customer" style="font-family: Verdana"> <option value="1">No, they can't</option> <option value="2">They descibe it in generic terms: we sell coffee</option> <option value="3">They describe it wrong: We give away Wifi but we sell coffee</option> <option value="4">They describe it with passion: We sell great coffee and warm service.</option> <option value="5">They describe it badly: We sell cold coffee and bad service</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b> What do you do to build your business reputation?</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="risk" style="font-family: Verdana; font-size:10pt"> <option value="1">I have done nothing</option> <option value="2">I run my business well - that's how I'm building it</option> <option value="3">I promote my business by advertising, etc. </option> <option value="4">I promote my business and train my employees on our vision </option> <option value="5">I promote my business, train my employees and discuss the vision with customers</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <p style="margin-top: 0; margin-bottom: 0"><b> Have you written a marketing plan?</b></p> <P style="margin-top: 0; margin-bottom: 0"> <font color="#C0C0C0"> <select size="1" name="plan" style="font-family: Verdana"> <option value="1">Do not know if I need one</option> <option value="2">Do not think that I need one</option> <option value="3">I need one but do not know how to write one </option> <option value="4">I am taking a class on writing a plan</option> <option value="5">I have written a business plan</option> <option value="6">I have written a plan to test the feasibility of my idea</option> <option value="7">I have written a plan and update it as I develop my business</option> <option value="8">I have written a plan and update it regularly</option> </select></font></P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <P style="margin-top: 0; margin-bottom: 0"> &nbsp;</P> <P style="margin-top: 0; margin-bottom: 0"> <font face="Tahoma"> <strong>Email address</strong></font><font size="2" face="Tahoma"><strong>:&nbsp; This is used for research purposes. We will email&nbsp; you a copy of your personalized business starting tips. We do not sell emails or participate in spam</strong></font><strong>.</strong><br> <font color="#C0C0C0" size="4"> </font></P> <p style="margin-top: 0; margin-bottom: 0"><font color="#FFFFFF">&nbsp; <input name="author" type="text" style="width: 270px"> <input type="submit" onClick="return checkmail(this.form.author)" value="Submit" /> </form> </form> </font></span><p align="center"> &nbsp;<p align="center"></h1> <h1 align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><b>What is Branding? </b></span><span class="t11_b">&nbsp;<br> <span style="font-weight: 400"> <font size="3" color="#0B236D">Branding is the desire to convey to customers, the employees and the public your company s core values.</font></span></span></h1> <p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<h1 align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t11_b"><font size="3" color="#0B236D">Every business, big or small needs to develop a brand. </font><br> <font size="4">&nbsp;</font><br> </span><span class="t12_r"><b>What is a Successful Brand? </b></span><span class="t11_b"><br> <span style="font-weight: 400"> <font size="3" color="#0B236D">Your brand is the emotional tie between the visual imagery of your company and a person s gut feeling about your company. A successful brand give &quot;good vibrations.&quot; The emotional connection is positive and speaks well of your company, your product or you.</font></span></span></h1> <p align="left" style="margin-top: 0; margin-bottom: 0"> &nbsp;<h1 align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><b>Brand your Business </b></span></h1> <p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D"><span class="t12_r">Every small business needs to create a brand, an image that conveys confidence to customers or donors. </span> </font> <p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D"> <span class="t12_r"><b>The problem is how to begin. </b></span> </font> <p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D">Ask yourself:</font><p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D">1. Am I passionate about my business Idea?</font><p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D">2. Am I ready to start a <a href="http://www.brandhomework.com/entrepren.htm">business</a>?</font><p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D">2. Do I know anything about my business&#39;s<a href="http://www.brandhomework.com/risk/industry/"> industry</a>?</font><p align="left" style="margin-top: 0; margin-bottom: 0"> <font color="#0B236D">3. Do I know how to <a href="http://www.brandhomework.com/test.htm">describe</a> my business so that it draws: customers, employees, investors, and goodwill?</font><p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Here at BrandHomework.com, we design tools to help an entrepreneur improve their brand image, increase sales, work on pricing strategy, etc.&nbsp; We are your online strategy experts.&nbsp; </font></span> <p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">We provide information to improve your business:</font></span><ul> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Size your Industry</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Learn from Industry Trends</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Branding: how to brand, what is branding and good branding strategies.</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Names: how to name your company, how to improve a business name, how to choose domain names</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Pricing: pricing strategy, how to set prices, how to set sales</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Advertising online: how to develop the right strategies</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Networking: mining social networks</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Fundraising Campaigns: venture capital, investors, bank loans</font></span></li> <li> <p align="left" style="margin-top: 0; margin-bottom: 0"> <span class="t12_r"><font color="#0B236D">Web presence development, search engines, blogs, etc. </font></span></li> </ul> <p align="left" style="margin-top: 0; margin-bottom: 0">&nbsp;<p align="left" style="margin-top: 0; margin-bottom: 0"><span class="t12_r"><b>Spend Time on This Site </b></span><span class="t11_b"><br> <font size="2">This site is designed to help you, the small business owner or the starting entrepreneur to grasp the concept of branding to build a dynamic enterprise.</font></span><h1 style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px">&nbsp;<table width="672" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="672" align="right" class="t11_w"> <p align="left" style="margin-top: 0; margin-bottom: 0"><b> <font face="Tahoma" size="2">Download Your Free Workbook - Strategies for Customer Loyalty</font></b></td> </tr> <tr> <td width="672" background="images/index_23.gif"> <p align="left" style="margin-top: 0; margin-bottom: 0"><img src="images/spacer.gif" width="1" height="1"></td> </tr> <tr> <td width="672" class="t11_w"><FORM METHOD="POST" ACTION="http://www.galliumo.com/cgi-bin/brandhomework/emailsignup.php"> <p align="left" style="margin-top: 0; 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